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  • Better Outcomes - what does this really mean?

    There's a lot of talk about focusing on 'outcomes'.

    This mainly originates from LeanUX-land, and the mantra, 'Outcomes over Outputs', which as soundbites go, is mainly good advice, but it's also exactly the kind of catchy, short form, tweetable phrase that is memorable and repeatable, but on it's own, not that actionable.

    So, better outcomes...

    We'd all like better outcomes, but what does that mean? And what will it take to get us there?

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