When we start working on anything (a product, service, value proposition), there's a lot of questions - and there should be, no questions means lots of unsubstantiated assumptions!
Questions lead us to learn about opportunities, pitfalls, desirability, and market. Who are our customers? What are their problems? Are they really problems? Will they pay to have them solved? What's our competition?
Identify and test new market opportunities for a global outdoor sports brand.
We designed and delivered a kick-off workshop workshop with department heads and an existing app supplier to estabish the desired outcomes of the project and hypotheses to test.
We undertook customer development research over the next month, synthesised and analysed the outputs and reported back the learnings, highlighting opportunities we'd identified.