GlycanAge Case Study
GlycanAge develops products that measure biological age using glycan biomarkers. They were lacking the UX design and product experience needed to optimise their offerings.
Their first designer had requested support and mentoring.
As a company they were struggling to articulate the value proposition for both B2B and B2C markets. They needed strategic product leadership to guide their approach.
I filled multiple roles:
- Improve the UX design of GlycanAge's product
- Provide support, mentorship, and skill development for their first designer
- Help clarify the product's value proposition and strategy for both B2B and B2C clients
- Fill a leadership gap as interim fractional Chief Product Officer
Combining hands-on work, mentoring and leadership, I helped GlycanAge achieve quick-wins and build sustainable internal capabilities.
Over 4 years, coached and mentored the first designer through Head of Design, to replace me as CPO.
Nikolina Luac
Founder and CEO
Spencer helped us to simplify and improve our sales and checkout process – dramatically reducing funnel loss, increasing sales and reducing related support queries to zero.
Spencer has worked with us and our technical team to clarify our value proposition, simplify our pricing and offering, evolve our branding, content and copy. Part of the initial work was a UX review, which has led to an ongoing improvement of our navigation, information architecture, product offer, user-testing strategies and checkout.
Marko Tarnaj
CPO
Hola 👋 Just dropping a message to say that I really appreciate having you around and learning a lot about how to professionally interact with the team.
I didn’t think it was possible to be kind, polite and honest at the same time 😅 So thank you!
I delivered a combination of strategic guidance, hands-on work, and leadership:
Strategic Discovery:
- Conducted in-depth founder workshops to gain deep understanding of the company, product vision, and desired strategic direction
- Identified key areas for UX improvement and value proposition clarification
Hands-On Consulting:
- Delivered UX quick-wins with direct contribution to the product design
- Paired with designer to embed best practices in real-time
- Conducted B2B and B2C user research to gain insights into product gaps and opportunities.
- Applied user-centered design to enhance the product experience
Coaching & Mentoring:
- Provided 1:1 hands-on coaching and mentoring for the design team and C-Suite
- Focused on growing technical skills, communication abilities, and professional confidence
- Established sustainable design processes and workflows tailored to the company's needs
Interim CPO Leadership:
- Provided fractional CPO support focused on strategic product leadership
- Bridged gaps between technical development, design, and business strategy
- Aligned the product roadmap with company vision and market requirements
Delivering substantial benefits to GlycanAge:
- The UX improvements significantly enhanced the product's usability and user satisfaction
- The designer grew in confidence, capabilities and collaborative working, ultimately growing to head of design and then CPO.
- The value proposition was made clear and compelling for both B2B and B2C markets, simplifying sales and marketing strategy.
- Established sustainable design processes and workflows tailored to the company's needs
- The company successfully secured $4 million in venture capital funding for their next phase of product development.
